Willamette Valley
The Willamette Valley is confidently rooted in its land, history, and its own good fortune. Our valley, nestled between the crest of the Cascade Mountain range, stretches to the crest of the Coast range. It is celebrated for its wines, yet there is much more to our authentic, harmonious, and inclusive communities and Indigenous lands—where adventure weaves its way throughout, offering surprises and delights to those who seek the treasures here.
2019–2021 Investments
Willamette River Water Trail Project and Steering Committee
Enhancing safety and elevating visitor experiences on the Willamette Water Trail.
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Destination Rebrand and Website Launch
Working to create a holistic brand that features all the Willamette Valley has to offer.
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Willamette Valley Grant Program
Maximizing the economic return on public and private investments in Willamette Valley.
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Social Justice + Diversity, Equity, and Inclusion Initiatives
Willamette Valley stakeholders answer to the social justice movement in 2020.
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Willamette Valley Wildfire Response and Support
Helping the Willamette Valley community come together in a time of need.
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Willamette Valley COVID-19 Response
Representing the voice of tourism in the changing landscape of COVID-19.
Read MoreRegional Partner Information
Willamette Valley Visitors Association (WVVA)
The Willamette Valley Visitors Association is the Regional Destination Marketing Management Organization of the Willamette Valley.
- Industry Website:
- https://willamettevalley.org/about-us/
Southern Oregon
Central Oregon
