RCTP 2019–2021
Biennium in Review

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The following is a synopsis that highlights catalytic and impactful programming and investments associated with the 2019-2021 biennium of the Regional Cooperative Tourism Program.

What is RCTP?

Travel Oregon’s Regional Cooperative Tourism Program (RCTP) dedicates 20% of the State’s Transient Lodging Tax (TLT) into regional tourism programming and activities across the state. There are seven Regional Destination Management Organizations (RDMOs) that leverage state dollars generated by the TLT along with private and public resources to work with Travel Oregon to bolster the state’s tourism economy. The RDMOs submit regional plans that include proposals for the use of state dollars for the RCTP which are approved by Travel Oregon based on specific metrics and accountability standards that govern the program.

Regional Strategic Tourism Management Plans for each of the RDMOs were developed in alignment with Travel Oregon’s strategic planning process, RCTP Guidelines and extensive input from regional stakeholders.

Women biking on the Tilikum Crossing bridge over the Willamette River in Portland, OR.

Featured Investments

The events of 2020 and 2021 presented incredible adversity to the people of Oregon and its tourism industry. Despite this, our RDMOs were able to adapt and find ways to continue supporting their communities.

Vineyard at Del Rio Vineyards located in Gold Hill, Oregon.

What’s Next?

To learn more about the regions, what's happening now, what’s planned for the 21-23 biennium and more—explore the Travel Oregon industry site at the link below.

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Contact Us

Travel Oregon

Harry Dalgaard

Director, Regional Cooperative Tourism Program harry@traveloregon.comE-mail link.

Kate Sappell

Project Manager, Regional Cooperative Tourism Program ksappell@traveloregon.comE-mail link.

Central Oregon

Julia Theisen

CEO, Visit Central Oregon Julia@visitcentraloregon.comE-mail link.

Kristine McConnell

VP – Industry Relations, Visit Central Oregon Kristine@visitcentraloregon.comE-mail link.

Eastern Oregon

Alana Carollo

Executive Director, Eastern Oregon Visitors Association Execdirector@visiteasternoregon.comE-mail link.

Mt. Hood & The Columbia River Gorge

Lizzie Keenan

Regional Coordinator, Mt. Hood & the Columbia River Gorge Regional Tourism Alliance Lizzie@hood-gorge.comE-mail link.

Oregon Coast

Marcus Hinz

Executive Director, Oregon Coast Visitors Association Director@peoplescoast.comE-mail link.

Arica Sears

Deputy Director, Oregon Coast Visitors Association Icom@thepeoplescoast.comE-mail link.

Portland Region

Amanda Lowthian

Director of Public Affairs & Regional Strategy, Travel Portland Amanda@travelportland.comE-mail link.

Megan Conway

Chief Strategy Officer, Travel Portland Megan@travelportland.comE-mail link.

Southern Oregon

Bob Hackett

Executive Director, Travel Southern Oregon Bob@southernoregon.orgE-mail link.

Willamette Valley

Dawnielle Tehama

Executive Director, Willamette Valley Visitors Association Dawnielle@oregonwinecountry.orgE-mail link.

Tori Middlestadt

Development & Industry Relations Manager, Willamette Valley Visitors Association Tori@oregonwinecountry.orgE-mail link.