RCTP 2019–2021
Biennium in Review
The following is a synopsis that highlights catalytic and impactful programming and investments associated with the 2019-2021 biennium of the Regional Cooperative Tourism Program.
What is RCTP?
Travel Oregon’s Regional Cooperative Tourism Program (RCTP) dedicates 20% of the State’s Transient Lodging Tax (TLT) into regional tourism programming and activities across the state. There are seven Regional Destination Management Organizations (RDMOs) that leverage state dollars generated by the TLT along with private and public resources to work with Travel Oregon to bolster the state’s tourism economy. The RDMOs submit regional plans that include proposals for the use of state dollars for the RCTP which are approved by Travel Oregon based on specific metrics and accountability standards that govern the program.
Regional Strategic Tourism Management Plans for each of the RDMOs were developed in alignment with Travel Oregon’s strategic planning process, RCTP Guidelines and extensive input from regional stakeholders.
Featured Investments
The events of 2020 and 2021 presented incredible adversity to the people of Oregon and its tourism industry. Despite this, our RDMOs were able to adapt and find ways to continue supporting their communities.
Rogue Valley Food Trail
Cultivating innovative partnerships between culinary and agricultural businesses, strengthening local food economies, and creating unique experiences for visitors and locals alike.
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Brand Research with Destination Analysts
Gaining valuable data about the perception of the Central Oregon brand and information about the vacation planning process to help shape future campaigns target visitors.
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Eastern Oregon Regional Grant Program
Investing to promote the Eastern Oregon visitor experience, and to enhance and preserve the region’s quality of life and economy.
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Strategic Investment Fund
Enabling and investing in projects that support key priority areas.
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Food System Development
Oregon Coast Farmers Markets: a regional food system investment with state-wide benefits.
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Top Chef – Travel Portland/Shared Plan
Helping to bring season 18 of the popular Bravo cooking competition series, “Top Chef” to Portland.
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Destination Rebrand and Website Launch
Working to create a holistic brand that features all the Willamette Valley has to offer.
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Central Oregon
Central Oregon sits at the crossroads of mountains, lakes, rivers and rimrock canyons, outdoor adventure abounds year-round in the high desert heart of Oregon.
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Eastern Oregon
Vast expanses of topography ranging from juniper-covered deserts to snow-capped mountains, rolling hills to lush valley floors. Dotted with lakes, hot springs, rivers, and falls, wildlife abounds. Every turn in the road reveals a new adventure, every summit a breathtaking panorama, every destination a unique experience.
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Mt. Hood & Columbia River Gorge
An outdoor wonderland, home to a tremendous river gorge, scenic vistas, gushing waterfalls, the state's highest peak, all steeped in the rich history of the people and the place.
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Oregon Coast
The Oregon Coast is comprised of forest lands, fishing fleets and farming communities that all thrive where the headlands meet the sea.
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Portland Region
A bustling urban core famous for its maker culture and ringed by diverse communities, forests, farms, rivers and rolling hills.
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Southern Oregon
A vast and varied landscape known for its wild rivers, high deserts, wine country and thriving arts culture—and the always awe-inspiring Crater Lake National Park.
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Willamette Valley
The Willamette Valley is confidently rooted in its land, history, and its own good fortune. Our valley, nestled between the crest of the Cascade Mountain range, stretches to the crest of the Coast range.
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What’s Next?
To learn more about the regions, what's happening now, what’s planned for the 21-23 biennium and more—explore the Travel Oregon industry site at the link below.
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